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Hosted Event  |  Bill Cleary: How Apple and Steve Jobs Changed Marketing

Cleary is a Buffalo State alumnus and former consumer marketing manager at Apple

Tuesday, March 5, 2013, 7–9 pm

Peter and Elizabeth C. Tower Auditorium  

Bill Cleary, Buffalo State alumnus and former consumer marketing manager at Apple, will provide an insider’s view of the last 30 years of Apple’s innovative marketing programs and how founder Steve Jobs transformed the motion picture and music industries, as well as smartphones and computers.

A former high school teacher and advertising copywriter, Cleary joined then fledgling Apple Computer in 1981 and helped develop the company’s fully integrated marketing communications.

“I’ll talk about how my Buffalo State coursework helped me get the job at Apple and what it was like to work with Steve Jobs and Steve Wozniak, what made Apple great, and what challenges the company faced,” said Cleary, who now owns Cleary & Partners, a California-based strategic marketing, branding, and technology services firm.

“Steve Jobs was the ultimate entrepreneurial story of the 20th century,” said Sue McCartney, director of the SBDC. She noted that Cleary’s visit has sparked interest on campus across academic disciplines. “In the entrepreneurship course I teach, Jobs’ success is one of the topics.”

After earning bachelor’s and master’s degrees in social studies and anthropology from Buffalo State, Cleary taught at Lake Shore High School for four years. In 1977, he completed a Fulbright-Hays scholar program at Ain Shams University, Cairo, Egypt.

He then built a career as a top marketing professional, working on the “Pepsi Challenge,” one of the most successful marketing projects of the 1980s, and developing award-winning promotions for Welch Foods and Pizza Hut. After leaving Apple, he cofounded CKS Group, an influential Silicon Valley marketing firm that helped launch Amazon.com, Ebay, and Yahoo, and provided early web marketing strategies to such highly regarded companies as Disney, General Motors, United Airlines, and Mitsubishi.

This Year of the City presentation is sponsored by Buffalo State’s Institutional Advancement Office, Small Business Development Center (SBDC), Business Department Marketing Club, and Anthropology, Business, and Communication departments.

This event is free and open to the public.