Charles E. Burchfield (1893-1967)

The Charles E. Burchfield Archives has 3 clippings showing the ad as it appeared in Fortune in April 1954 and both the New Yorker (May 15, 1954) and Town & Country in May 1954.

Charles E. Burchfield, Journals, Vol. 54, July 27-Aug. 13, 1953, pp. 172:
            ¶ The Johnny Walker deal.  Mr. Lester P. Loh’s visit (Aug. 13)

Charles E. Burchfield, Journals, Vol. 54, Aug. 17, 1953, pp. 172:
                                                                      Aug. 17 – Mon.
            A.M. – completed the Johnny Walker sketch (having already made the finished picture! Too complete to send as a “sketch” on B’s suggestion I made a more careless copy. Then we decided we had nothing whatever to show that he had ordered the picture so wrote asking him for a purchase order.

Charles E. Burchfield, Journals, Vol. 54, Aug. 20, 1953, pp. 176-177:
            A letter from Loh with a purchase order and the promise of $500 for the sketch if the Johnny Walker people do not like the idea. I sent the sketch off to him at once.