Hosted Event | Signature Speaker: David Beebe presented by AAF
Tuesday, May 7, 2019, 5:30–7:30 pm
Tickets at www.eventbrite.com
$25 – $85
This event is presented by AAF:
AAF Buffalo is an organization designed to promote and foster interaction among the graphic arts and marketing communication professionals in the Western New York area. We strive to provide current information about developments within the advertising/graphic design, visual arts, Interactive development, print production, broadcasting and publication industries so as to further encourage excellence by those engaged in said fields while encouraging interest among students.
The Why, How & ROI of Brand Storytelling
For the first time ever, Emmy, Cannes Lions, and James Beard Award Winning Producer, Brand Storyteller, and Speaker David Beebe, who created and led the Disney/ABC Television Digital Studio and Marriott Content Studio, will take you through the journey of transforming a global brand from a traditional advertiser into a consumer-centric storytelling powerhouse. The story of the Why, How, and ROI of launching the Marriott Content Studio has never been shared with a live audience before and you’ll leave with practical insights on how brands and agencies of any size can do the same. Beebe will share his insights, lessons, and learnings from launching the content studio, how brands and agencies can scale content themselves, content studio business models, how to transform marketing from cost center to a revenue center, how every brand can start to think and act like a media company, and why brands must stop interrupting what consumers are interested in become what they're interested in. You’ll also here stories and insights from the early days of branded content at the Disney/ABC Television Group, including the networks first ever branded webisodes, followed by an audience Q&A and discussion.
About David Beebe
David Beebe is an Emmy, Cannes Lions, and James Beard Award winning Producer, Brand Storyteller, and Keynote Speaker about the changing media landscape, how brands can transform marketing from a cost center to a revenue center with premium branded content, and why brands needs to stop interrupting what consumers are interested in and become what they are interested in by thinking and acting like a media company.
Declared by AdWeek as a “Branded Content Master Who Makes it OK to Love Marketing," and named by Ad Age as a Top 40 “forward thinker, risk-taker, and rainmaker in marketing,” Beebe was the first ever VP, Global Creative and Content Marketing at Marriott Intl., where he founded the Marriott Content Studio, Real Time Brand Command Center, Marriott Traveler and led a global team responsible for consumer facing creative, content marketing, and brand storytelling for Marriott International’s portfolio of 30 brands.
Beebe honed his storytelling skills in the entertainment industry, where he most notably founded the Disney/ABC Television Group Digital Studio and led a team of creatives responsible for producing branded content, original series, and live digital programming for Grey's Anatomy, Desperate Housewives, Ugly Betty, LOST, Scrubs, The Emmy’s, Oscar’s and other shows. Beebe has produced content for Showtime, DIRECTV and partnered with America’s Funniest Home Videos creator Vin Di Bona to produce “Ultimate Proposal,” “Ultimate Surprises,” and “Stunt Nation” for Yahoo.com and was the EP and co-creator of “I’ll Have What Phil’s Having” a food and travel show on PBS hosted by Phil Rosenthal, creator of Everybody Loves Raymond.
A military veteran, Beebe started his career in the US Coast Guard, serving as a Communications Specialist.