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Entrepreneurship in the Arts, A Buffalo State Certificate Program for Creative Artists

Wednesday, September 17, 2014

Five intensive workshops in entrepreneurship will provide essential knowledge for creating and operating your own arts enterprise.

Learn how to develop your creative business in the studio arts, graphic and digital design, animation, film, music performance, audio technology, theater, dance, creative writing, communication, and other creative endeavors.

Offered over five consecutive Thursday evenings at the Burchfield Penney Art Center, the workshops will inform you about understanding your market; selling locally, nationally, and on the WEB; how to prepare a guiding plan; and the role of finance in your business.

Presenters include experts in strategic planning, taxation and legal requirements, finance and insurance, trademark and copyright law, and e-commerce and marketing. The final session will feature a panel of artistic entrepreneurs who earn a living from their creative enterprises.

Space is limited to 30 registrants. Discounts are available for Buffalo State students and alumni. This professional development program is offered as a package of five sessions. Sessions are not available individually.

Entrepreneurship 101 Starting Your Enterprise
Thursday, October 2, 2014 5:45-9:00 p.m.
Burchfield Penney Collection Study Gallery Session one will provide the tools to analyze market potential, including:

  • How to gather national market data
  • How to conduct a competition analysis
  • Qualities found in many successful entrepreneurs
  • Key information you need to build a business plan
  • An introduction to financing your business

Entrepreneurship 102 Legal Aspects of Entrepreneurship
Thursday, October 9, 2014 5:45-9:00 p.m.
Burchfield Penney Collection Study Gallery

Session two will help to dispel common fears about operating a business and explore ways to protect the owner and the enterprise. The session will include:

  • How to set up the right legal structure
  • How to protect your creative work through patent, trademark and copyright
  • How to protect your business
  • Understanding your tax obligations

Entrepreneurship 201 Marketing Your Enterprise
Thursday, October 16, 2014 5:45-9:00 p.m.
Burchfield Penney Collection Study Gallery

Session three expands thinking beyond a regional market. Understanding who your market is and the value of your product or service can position you to develop a strong marketing plan. This session includes:

  • How to develop a market presence, locally, nationally, and globally
  • How to sell to the government
  • How to develop an on-line presence
  • How to conduct business in person, through a dealer/ agent, and on the internet

Entrepreneurship 202 Financing Your Enterprise
Thursday, October 23, 2014 5:45-9:00 p.m.
Burchfield Penney Collection Study Gallery

Session four will help you to consider start-up costs, operating expenses and where entrepreneurs secure funding to start their enterprise. This session will include the following:
The difference between start-up and operating expenses

  • Break even analysis
  • How your credit rating affects your opportunities in business
  • How and where to borrow
  • Real estate and negotiation skills
  • How to keep your financial data organized

$75 Buffalo State students (currently enrolled)
$100 Buffalo State alumni and students from other schools
$125 Burchfield Penney members
$150 Community members

Payment can be made by credit card, check, or purchase order.
Checks should be made payable to BS Continuing Professional Studies.
To register for the series, log onto

Cancellation and Refund Policy
The College reserves the right to cancel or postpone any course because of insufficient enrollment or for other unforeseen circumstances. If a course is cancelled, notification will be provided by telephone or by email and refunds will be processed. Requests for refunds will be met only if notice of withdrawal is received by Continuing Professional Studies at least 24 hours prior to the first session. Call (716)878-5907 to cancel your registration

The directions will prompt you to create a password to log on. Upon completion of your registration, a confirmation will be emailed to you.

Free Parking
Meter fees are waived for this event in the Burchfield Penney's parking lot.